Learn About The Psychology Of Colour in Website Design
Sent by Karra Maxim on July 25th 2008 source
Palettes plays a prominent purpose in website design. aside from ruling how worthy a website appears, but it can similarly define how the end user replies. Getting palettes decisions exact can control to more profits and plaudits while choosing the incorrect set could have the reverse show.
Credible choice of colours can be attributed to knowledge of colour's psychological properties. certain colours bring up feelings of happiness & joy, while others can promote depression and anger.
Colour could be used to attract users and grab attention. this can be used to emphasise a message or to lead a user to another part of the website.
This summarises what emotional effect that colours can have on people.
Red is linked with strength, fire, blood and passion. if it's used sparingly on a light background colour, it can be used to draw attention and emphasise.
Blue is the most popular colour and it can symbolise confidence, loyalty and royalty. the darker end often means strength whilst the paler end can be used to represent fantasy & dream.
Green can summarise feelings of durability, safety and harmony. its also a effective colour to use to emphasise calm and relaxation.
The colour black can be associated with death, mourning, power & style. many rock bands use black as their predominant colour due to its associations with death & evil.
Yellow summons thoughts of summer, joy & optimism. it is a colour that could be overwhelming & if used in conjunction with black, it creates a warning feel.
Like yellow, red is a colour that is associated with love, sex & energy. it can also be overpowering if overused, but it is great to attract attention.
Purple is linked with royalty, indulgence and luxury. it's not a commonly used colour in designing for the world wide web, probably because it's known as a feminine colour.
Creating a feeling of earthiness, nature and poverty, brown is truly similar to green because it can be used to give the website a relaxed feel.
Brown represents confidence, reassurance, dirt & poverty. like green, it could be used to make a website feel relaxed & calm. its extremely popular with sites to do with nature.
Purple could be a extremely rich colour & it's associated with religion as well as wealth & royalty. It doesn't is not as popular as other colours in designing web-sites although, if used well, it could give a website a sense of elegance.
It is clear that colours do not just make a site look appealing, although they also have an effect on user experience & can thus dictate how successful a site can be. getting the right colours can evoke a website that users can discover & will make them more willing to use, explore & promote the website to mates. picking the wrong colours can put users off & have them switch off.
About the author:
Karra Maxim is an experienced professional web designer who has created many affordable website designs for clients needing websites that are search engine friendly.
